29 Secrets

If we’ve learned anything from years of deciphering cup size and dabbling in various styles and makes, it’s that in order to feel sexiest, comfort is key.  But while “comfort” may have formerly been synonymous with sports bras and all things unflattering, our favourite lingerie stores have managed to merge the worlds of sexiness and good fit.  Here are our top picks for what’s really sexy when you’re on a mission for a bra:

Bandeau Brilliance

Regardless of how much you may love your favourite push-up, when it’s 39 degrees, the last thing you’ll be feeling is sexy when it feels like your underwire is merging with your skin.  That’s why stores like Aerie and American Apparel have provided the perfect solution: cotton bandeaus that cover you up, but let your skin to breathe.  Yes, it’s probably wise to avoid wearing something skin-tight over top (unless you covet the completely bra-less look), but underneath an oversize tank, your outfit will scream cute and casual.

Push It

Push-up bras have come a long way from bulky padding and unflattering lines, and the designers at La Senza have helped to re-shape (literally) the world of silhouettes.  Now offering silky-soft push-ups in various colours, you can create the look you want while embracing lingerie that’s ultra-girly or casually chic.  It goes without saying that being yourself is the sexiest, so whether you consider yourself the girl next door or Mad Men’s Joan, your bra should reflect that accordingly.

More Is More

While some of us may feel sexier with a smaller chest, there’s others that believe bigger is better.  That’s why La Senza’s Beyond Cleavage bra takes your size to the next level, creating a look that rivals that of a retro pin-up – but with a little more class.  Using gel pads to avoid the token “insert” look, the bra makes cleavage natural-looking while boosting its volume – giving new meaning to the phrase “if you’ve got ‘em, flaunt ‘em (within reason)”.

Everyday Excellence

Though there are ladies who feel comfortable flaunting their assets, others may feel sexiest in their everyday-wear, boasting an “all-natural” look that simply supports and flatters their existing cup size.  That’s why Aerie (from American Eagle) introduced the Katie – a plain or lace-embellished lined bra that straddles the sexy and the everyday and looks perfect under a T-shirt.  La Senza also offers their own version: the Perfectly Me.  And like we all already know, nothing is sexier than catering to what makes us comfortable most.