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H&M Releases Fashion Against AIDS Collection

This is the Brand’s Fifth Edition Collection for HIV

by Rosemina Nazarali
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H&M has just released their fifth edition collection of Fashion Against AIDS. The line is a compilation of work from artists around the world that wanted to get involved with the initiative.

"I love this year's Fashion Against AIDS collection. It brings together so many global styles that send not only a powerful fashion message, but also help spread the word about HIV/AIDS awareness,” said H&M’s Head of Design, Ann-Sofie. “It's great that the collection includes the work of artists and illustrators from many different countries, helping us to raise funds for these vital youth HIV/AIDS charities.”

The collection is comprised of African-inspired trims, Maori prints and Inuit designs from Greenland.

“This year’s FAA collection puts global tribes in a 21st century context,” H&M said in a statement.

The line consists of women’s shirts with fun fringes and dip-dyed patterns, and printed t-shirts and cropped harem pants for men. The collection also includes hats, footwear, jewelry, ponchos, hammocks, and iPhone cases.

25 percent of the sales will be donated to HIV/AIDS youth projects around the world, including MTV Staying Alive Foundation, Designers Against AIDS, United Nations Population Fund, and YouthAIDS. With the previous Fashion Against AIDS collections, H&M has raised more than $6 million.

The collection will be available in 300 H&M divided departments and through their online store starting April 26.

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