What it is:
Launching at the end of February 2011, Clairol’s new Color Blend Foam Hair Colour is a permanent hair colour that blends away greys. What's unique is that the texture is a foolproof foam, instead of traditional liquid, so it's easier to apply to the hair.
How it works:
Basically, Clairol’s Color Blend Foam starts out as two liquids (the tint and the developer), becomes a foam once the two are shaken together and then becomes a liquid again once its applied to the hair. It’s the best of both worlds: the drip-free application of a foam and the superior coverage of a liquid.
How to use it:
Before you do anything, put on the plastic gloves! Nobody looks cute with stained hands. First, start by pouring the smaller bottle of tint into the larger bottle of developer and shake until the mixture begins to foam. Next, squeeze the foam into your hand. Rub the foam into your hair, starting with your roots and working your way down to the tips of your hair. Once all of your hair is saturated, leave it on for 25 minutes. (If you have long hair, I advise putting it into a bun.) Then, rinse your hair under the shower until the water runs clear. Finally, apply the colour-sealing conditioner, leave it in for two minutes and rinse.
With Clairol’s Color Blend Foam, gone are the days of hair dye dripping down your forehead and splattered all over your bathroom counter. Although I had my doubts, the foam formula really is mess-free and easy to use! Not to mention, Clairol’s foam formula produces six times more product than liquid or crème colours. If you’re a longhaired lovely like me, you won’t need to buy two boxes! Also, the Dark Brown colour that I used came out a beautiful, rich dark brown with a slightly red tone. Best of all, it covered up my atrocious roots almost seamlessly!
The not-so-good: My only complaint about Clairol’s Color Blend Foam is the bottle design. Having to squeeze from the middle of the bottle is a bit of a pain – especially once the product starts to get low. A push-pump dispenser would have made things way easier!
One week later: One of my pet peeves with at-home hair colour is the way it washes out slightly within a couple of days. However, I found that one week after using Clairol’s Color Blend Foam, my colour was as vibrant as it was on day one.
Finally, a hair colour that doesn’t require me to bleach my white bath towels every time I use it!